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Electronic Commerce, by Gary Schneider
PDF Download Electronic Commerce, by Gary Schneider
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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
- Sales Rank: #31853 in Books
- Brand: Cengage Learning
- Published on: 2012-05-22
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: .90" h x 7.20" w x 9.00" l, 1.90 pounds
- Binding: Paperback
- 608 pages
- Used Book in Good Condition
About the Author
Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
Most helpful customer reviews
34 of 35 people found the following review helpful.
Balanced Look at E-Commerce Business and Technical Process
By Douglas McShane
Before reviewing the actual content, it is appropriate to mention that I teach a variety of computer courses for a technical college...and, therefore, read lots of books.
This text looks at business trading over the Internet from a process perspective. Marketing and Web page development are mentioned, but the focus of the content is on the technological "hoops" that are jumped through in order to complete e-commerce transactions.
The book includes chapters on Internet development history, packet-switching, server hardware and software considerations, security issues, payment systems, and marketing strategies (including the development of a business plan).
Instructionally, this book is current and a quality read (a little dry perhaps, but consider the material). The authors use many examples throughout and include many company and product names.
For someone in IT or management, this is a wonderfully balanced survey of e-commerce business structure and transaction process. The material presented will thoroughly get the reader up to speed on all of the aspects of ecommerce including most of the non-technical and semi-technical terminology. This really bridges the gap between IT professionals and traditional managers.
I feel that this is one of the better books I've ever used and recommend it highly for managers or instructors.
25 of 26 people found the following review helpful.
Not even worth $10. DONT BUY!
By CallMeB
I bought this text book for a class on Electronic Commerce. This was the only recommended textbook. The class comprised mostly of students from MIS major and also students from a variety of other disciplines like computer science, mechanical, MBA, entre etc.
On a first glance, the book covers a good range of topics and also includes a few cases (one page scenarios about companies). The content is so generally written that you would have spent an hour reading a chapter and the amount of information you absorbed would be so little. Most of the information present in this book can VERY EASILY be obtained from wikipedia or a simple google search.
From my perception and a little searching, the author is an accountant. He has very limited knowledge of electronic commerce and of computer science, which can easily be inferred from so many instances in the book, where the terminology (especially computer science) is wrongly used. The author does not even have a website, let alone an e-commerce site.
To make matters worse, the author has written numerous other books in various niches. Personally, I would call him an opportunist, who rips off hundreds of dollars for every copy sold. It is so sad to see that this book is being sold for over $100. After all, there are no techniques involved, (like an algorithms book) and is just plain information which keeps changing so often. You WILL find all information from this book with a simple web search and/or wikipedia.
I prefer to read a book written by someone who has the expertise and knowledge on the field, for instance someone who has been a successful business professional in e-commerce and not by someone who just gathered all the information from the internet and sells it for $100.
I was able to convince my professor about the above facts and this book is NO longer prescribed as a textbook.
If you pay more than $10, it is a waste of money!
17 of 18 people found the following review helpful.
Best and Most Current Textbook Available
By A Customer
This is, without a doubt, the best and most current textbook on electronic commerce that is available today (and I understand these authors are planning to have a second edition of the book completed by February 2000 - which should be even MORE current).
The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models. The book includes important issues like legal and international concerns and even has a great little section on managing and staffing Web development projects in the last chapter.
This is the only book on e-commerce that I have seen that actually creates and uses a theory-based organizing framework (they build on Porter's work on value chains). Even though the book was clearly designed to be used in the classroom (it has problem assignments, exercises, and an extensive list of references at the end of each chapter), I think this book would be an excellent resource for a business manager that wanted to learn what all of this e-commerce stuff was all about OR for a techie that wanted to learn something about the business end of e-commerce.
The book is a very easy read and is remarkably interesting (even the chapter on security theories is pretty hard to put down... and that is some dull stuff, usually). The book includes bolded company names throughout and each of those names is included on the book's Web site as a hyperlink to the company site. This is very useful because you can see the examples that the book mentions come to life (if you can read the book while you're in front of your computer)...
I would recommend this book to any reader that wants to learn more about electronic commerce than you would find in a light overview book. This book gets into details, but in a very readable way.
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